Speaker profile – Mark McGuinness – eSports in Eastern and Central Europe

We are proud to announce that Mark McGuinness will be among the speakers of the “Hot Topics of the Online Gambling Industry in Europe” panel at the CEEGC 2016 which will take place in Budapest on the 20th of September 2016.

A seminar type conference which is designed to encourage a Pan-European dialogue and create an in-depth report of the Central, Eastern and Northern European markets, with an additional Balkans gambling market overview allowing operators and suppliers to monetize the value of their reputations.

Mark McGuinness has more than 17 years’ experience in digital marketing director roles within the iGaming industry. He is the co-founder of esportsbet a consultancy and resource for gamers and sports bettors who wish to start betting on eSports.

In his recent article in our EEGReport Magazine, Mark wrote an article about eSports betting being the millennial marketing challenge. Below you will find a fragment of the article which you can read in full here.

Mainstream gambling operators are in a race for the first mover market advantage by adding eSports betting services to their 24-hour betting options menu. Shall the addition of eSports to their platforms convince the digitally connected millennial audience to sign-up? Industry eSports and digital betting consultant Mark McGuinness explains some of the marketing challenges.

Back to the future

Before the eSports moniker arrived, the origins of video gaming are entwined in Asia way back to the early 80’s with the Taito Corporation and the iconic Space Invaders. To games console manufacturers and publishers such as Sony and its PlayStation; the mighty Nintendo and the Gameboy and, of course, the Wii; to Namco Bandai, Capcom. Competitive video gaming and tournaments isn’t a new industry either. It’s been around for more than 30 years with Space Invaders and the 1st large-scale video game competition for 10,000 players in North America using their skills to secure the top prize. So for all the Millennials reading or sharing this article, it was the ‘older’ generation that invented the industry and current trends!

Market characteristics

Esports attracts a predominately male audience, within the median age range of 18-25. However, a significant percentage of the overall eSports audience are under the legally required age for mainstream gambling services in regulated markets. The male basis is no real surprise when you consider that most of the popular eSports massively multiplayer online game franchises such as Call of Duty (CoD), League of Legends (LoL) and StarCraft II involve shooter, battle arena style war games – boys and their toys-springs to mind. From a marketing standpoint, this is an extremely sought after demographic by many brands both within the eSports ecosystem and outside, including gambling companies.

Behavioral and technology drivers

Several factors have aligned to make the current incarnation of eSports a runaway train. The first is the technology that allows for massively online multi-player gameplay. Back in the early 90’s online video gaming only accommodated up to 16 players, now you have the real multi-player capability with tens of thousands of players connected at one time. The numbers are colossal; 67 million players play the world’s most popular game, League of Legends every month. In Asia arguably the biggest gambling region, market research firm Statisa estimated 282 million massively multiplayer online (MMO) gamers in the Asia Pacific region.



Be sure to save the date and secure your ticket to the CEEGC 2016 Budapest, which will be held on the 20th of September 2016 at the Hilton Westend City Budapest Hotel in order to hear the fresh and recent information Mark McGuinness is going to discuss.

The conference provides an efficient way of meeting new and prospect clients in the special networking session and sit down lunch.

Special reports and exclusive updates will be given by the top 20 speakers of the industry and the event is limited to 150 delegates to maximize the engagement among the peers.

The tickets can be purchased at an Early Bird rate of €200 by the end of July.

Should you have any questions, please don’t hesitate to contact us on +40 735 559 234 or by mail on organizers@ceegc.eu.


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11 comments on “Speaker profile – Mark McGuinness – eSports in Eastern and Central Europe”
  1. Honestly, I do read your news daily and I truly believe your work is crucial for raising awareness of everything happening in the industry across the region.

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