Company Description

Playtech BGT Sports (PBS) has developed market-leading turnkey wagering solutions for the modern sports betting industry, covering all sectors and distribution channels from retail to online products. Our range of different bet entry points can can be effectively combined to offer your customers the complete Omni-Channel experience.

The newly established division, the powerhouse of sports betting, brings together Playtech Sports companies Best Gaming Technology (BGT), Geneity, Mobenga, Betologic and CSMS with more than 600 employees based in Vienna, Bremen, London, Malmö, Nicosia, Sofia and Kiev.

Playtech BGT Sports’ vision is to create a fully integrated, best-in-class sports betting technology solution by drawing on the overall business’ expertise and capabilities, together with a tailored, managed service proposition to suit any bespoke customer requirements. A decade of experience with blue chip operators has kept us ahead in innovation and customer service while satisfying the punters’ needs for versatility and reliability. We have essentially become a one-stop shop for all big sports betting operators and bookmakers.

Our Business Model
 Platform Features:
  • Differentiated sports betting solutions for both anonymous and registered customers across retail and digital channels
  • Integration Services: customer loyalty cards, accounting systems, payment services as well as third-party solutions and protocols
  • Seamless betting experience across all channels and devices including over-the-counter (OTC), Self-Service Betting Terminals (SSBTs), online and mobile
  • Industry-leading CMS tool to create banners, bonus offers and to manage target groups
  • Smart pricing: set and manage prices across various channels within a single risk system
  • Maximum ARPU from multi-channel customers
  • Consistently delivers a 25% plus margin for the operator
  • Highly customizable front-ends to maximise brand loyalty