Company description

SBTech sportsbook solutions platform offers:
– Full, semi-managed or bespoke risk solutions
– Flexibility
– Thousands of markets: pre-kick off or in-play, personalised customer offers
– Central and eastern europe key area of expansion in recent years

SB Tech
With more than 15 years experience in the sports betting industry, SBTech is long-established as a leading international provider of online sports betting solutions in regulated markets across Europe and beyond.

The SBTech sportsbook covers some 65,000 events per month, including over 25,000 live events, with in excess of 2,000 proprietary bet markets.

More than 100 in-house traders provide bet and risk management services around the clock to a wide range of Omni-channel, Online and Retail operators, as well as National Lotteries.

The flexibility of the SBTech offering has been a major factor in the continuing success of the company. Clients are able to take advantage of the fully managed solution or use the semi-managed services option to construct the suite of services that best serves its purposes and goals.

At the same time, operators can implement a bespoke risk management strategy which enables them to manage any sports betting market, leaving the remaining markets to be managed by SBTech’s traders.

SBTech’s expertise in providing fully localised offerings in regulated markets such as the UK, Germany, Romania, the Czech Republic, Spain and Portugal has been responsible for significant success, with Central and Eastern Europe a key area of expansion in recent years.

In February, top Romanian retail sports betting operator Get’s Bet announced that its shop network would be powered by SBTech’s Omni-channel solution, and eTopaz, the exclusive sportsbook of the state lottery of Azerbaijan, launched with SBTech’s award-winning fully managed platform.

They are among more than 50 companies, including the Czech Republic’s market-leading lottery operator Sazka, as well as 188Bet, NetBet, Cherry, ComeOn!, 10Bet and BetFirst, using SBTech software to power their operations.

The SBTech sports betting offering includes both a fully responsive and configurable front end and a powerful igaming platform.

The front end uses an API and widget-based approach that allows operators to create a unique look and feel which can be custom-tailored on an ongoing basis according to emerging business needs.

The Chameleon360 platform, meanwhile, includes tools for detailed reporting and BI, a powerful CMS, a comprehensive communications centre, a fully configurable automated bonus system and flexible payment gateway integrations.

In February 2017, a new conversion-oriented Chat tool was launched. Called ProAct, this multilingual front-line feature allows support teams to communicate with both mobile and web players in real time.

To boost engagement, SBTech offers cutting-edge tools and features to enhance the in-play experience, including flexible cash out. Available on singles, accumulators, and system bets, the full and partial cash out options provide superior control of active bets.

Players can secure a percentage of their stake and any winnings before a game is over, while the “Bank My Stake” feature, lets players minimise their risk by cashing out when in profit.
SBTech’s newly-launched Managed Services package allows operators to take advantage of the company’s vast industry knowledge, enabling them to outsource the day-to-day management of any or all their activities.

Clients can rely on SBTech to deliver maximum ROI through the planning and execution of bespoke marketing strategies, giving the operator the space to focus on branding and strategy, whether globally or in localised target markets.

The new complete solution focuses on player management throughout the gaming lifecycle, including:
● acquisition and retention strategies,
● customer support,
● fraud, risk management and payment solutions,

It also includes P&L management for both sports and casino and a full set of reports can be created, tailored to the operator’s specific business requirements.

Additionally, operators can avoid the headaches of running and hosting servers as SBTech provides licensees with the full suite of DDoS prevention, DNS management, geo-location and maintenance services and client and banner hosting to guarantee the smoothest possible experience for all players.
The features: customer-focused, flexible, high performing technical solutions; along with ongoing technical upgrades – are the reasons why SBTech has been the fastest growing betting platform supplier of the past few years.